According to research from MarketingProfs and Content Marketing Institute, lead generation is the top priority for B2B content marketers.But for content to generate leads, marketers need personalization: 79% of consumers say they are likely to engage with an offer only if it has been personalized to reflect previous interactions the consumer has had with the brand.
A resource of sales-related products to aid sales professionals in lead generation techniques.
In this episode of the halftime Mike podcast I dive into Facebook and Social Media marketing for lead generation. Learn about my new book , the strategy, and the latest on Facebook, Instagram, and more.
Updating your lead generation strategy will help you not only generate more leads, but also connect with buyers in a new way. Many companies that are selling products or services are finding it increasingly difficult to generate quality leads.
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